EPE Privacy Policy
Last updated: 10 June 2026
This Privacy Policy applies to the EPE website, online store, customer account area, vehicle garage features, Automax AI assistant, mobile or web-based services, and any related interactive features operated by EPE.
For purposes of this Privacy Policy, “EPE”, “we”, “us” and “our” refers to EPE INDUSTRIES (PTY) LTD, registration number 2025/560321/07, with its principal place of business at 226 Jack Hindon Street, Pretoria North, 0182.
This Privacy Policy explains what Personal Information we collect, how we use it, how we share it, how we protect it, and what rights you have in relation to your Personal Information.
By using the EPE website, creating an account, placing an order, using the Automax AI assistant, submitting vehicle information, or otherwise interacting with us, you agree that we may process your Personal Information in the manner described in this Privacy Policy.
If you do not agree with this Privacy Policy, please do not continue using our website or services.
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1. Important Notice
All parts of this Privacy Policy are important. Some sections explain rights, risks, responsibilities, limitations, and consequences that may affect you. Please read this Privacy Policy carefully before using our website or submitting any Personal Information to us.
This Privacy Policy must be read together with our Website Terms and Conditions, Refund and Returns Policy, Delivery Policy, and any other terms displayed on the EPE website from time to time.
We may update this Privacy Policy at any time. Any updated version will be posted on our website and will apply from the date of publication, unless otherwise stated. You should check this Privacy Policy regularly.
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2. Your Consent to the Processing of Personal Information
By using the EPE website and services, you consent to us collecting, receiving, recording, organising, storing, updating, retrieving, using, analysing, sharing, deleting, and otherwise processing your Personal Information as described in this Privacy Policy.
When we refer to “processing”, we mean any action performed on Personal Information, whether automated or not.
You may withdraw consent where we rely on consent as the legal basis for processing. However, withdrawing consent may limit our ability to provide certain services, including account features, order processing, vehicle fitment support, AI assistance, delivery, returns, warranty support, and customer service.
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3. Personal Information We May Collect
We may collect and process the following categories of Personal Information:
3.1 Account and contact information
This may include:
- your name and surname;
- email address;
- mobile number or telephone number;
- billing address;
- delivery address;
- account login details;
- communication preferences;
- customer support history.
3.2 Order and transaction information
This may include:
- products viewed or purchased;
- order history;
- cart contents;
- invoices;
- payment status;
- delivery details;
- return, refund, warranty, or exchange requests;
- customer notes related to an order.
We may use third-party payment providers to process payments. EPE does not intentionally store full payment card numbers unless this is specifically stated and lawfully required. Payment information may be processed directly by our payment gateway or financial service providers.
3.3 Vehicle and fitment information
Because EPE sells automotive parts, we may collect vehicle-related information to help identify suitable parts. This may include:
- vehicle make;
- model;
- year;
- engine size;
- fuel type;
- transmission type;
- body type;
- derivative or variant;
- registration details where provided;
- VIN or partial VIN where provided;
- selected garage vehicles;
- default vehicle preferences;
- fitment search history;
- part compatibility checks.
Vehicle information is used to help improve part matching and reduce the risk of incorrect parts being ordered. However, fitment checks may depend on the accuracy of the information supplied by you and on available catalogue, supplier, manufacturer, and database information.
3.4 Automax AI assistant and chat information
If you use the Automax AI assistant or any EPE AI chat feature, we may process:
- your chat messages;
- product queries;
- vehicle details shared in the chat;
- fitment questions;
- support requests;
- order-related questions;
- account context required to assist you;
- saved preferences where applicable;
- AI conversation history linked to your account or session.
We use this information to provide relevant support, recommend suitable parts, assist with fitment questions, improve customer experience, and maintain continuity during your interaction with EPE.
Automax AI may use information from your account, garage, cart, product database, fitment database, supplier catalogue data, and previous interactions where lawful and appropriate. We aim to avoid exposing one customer’s information to another customer and implement controls to prevent account/session mix-ups.
You should not submit unnecessary sensitive information into the AI assistant.
3.5 Technical and usage information
When you visit our website, our systems may automatically collect technical information, including:
- IP address;
- browser type;
- device type;
- operating system;
- referring website;
- pages visited;
- time and date of visit;
- session activity;
- approximate location derived from technical data;
- error logs;
- security logs;
- cookie and analytics data.
We use this information to operate, secure, maintain, improve, and troubleshoot our website and services.
3.6 Information from third parties
We may receive information about you from third parties where lawful, including:
- payment providers;
- delivery or courier partners;
- fraud prevention services;
- analytics providers;
- marketing platforms;
- supplier or catalogue data providers;
- customer service systems;
- social media or advertising platforms, where you interact with our campaigns.
Where we combine third-party information with Personal Information collected by us, we will process it in accordance with this Privacy Policy.
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4. Compulsory and Optional Information
Certain information is required for us to provide services to you.
Compulsory information may include:
- name and surname;
- email address;
- contact number;
- billing and delivery details;
- order details;
- payment confirmation;
- vehicle details required for fitment checks where you request fitment assistance.
If you do not provide compulsory information, we may not be able to:
- create or maintain your account;
- process your order;
- deliver products;
- contact you about your order;
- process returns or warranties;
- provide accurate fitment support;
- assist through Automax AI;
- provide certain website features.
Optional information may improve your experience, but is not always required. For example, adding vehicles to your garage may help us assist you faster, but you may choose not to use that feature.
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5. How We Use Personal Information
We may use your Personal Information for the following purposes:
- to create and manage your EPE account;
- to process orders and payments;
- to deliver products;
- to provide invoices, order updates, and customer support;
- to verify vehicle fitment and compatibility;
- to operate the Automax AI assistant;
- to save garage vehicles and default vehicle preferences;
- to respond to questions, complaints, and support requests;
- to process returns, refunds, exchanges, and warranty claims;
- to improve our website, product search, fitment logic, and customer experience;
- to detect fraud, abuse, technical issues, and security threats;
- to comply with legal, accounting, tax, audit, and regulatory obligations;
- to send service messages relating to your account or orders;
- to send marketing communications where permitted by law or where you have consented;
- to personalise content, recommendations, and product results;
- to analyse usage trends and improve EPE services.
We will only use your Personal Information for lawful, reasonable, and relevant purposes connected to our business and services.
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6. Direct Marketing
We may send you marketing communications about EPE products, services, specials, promotions, reminders, and related offers where permitted by law.
You may opt out of direct marketing at any time by using the unsubscribe option in our communications or by contacting us.
Even if you opt out of marketing, we may still send you important service communications, including order confirmations, delivery updates, payment notices, account notices, security alerts, and customer support messages.
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7. Sharing Personal Information with Third Parties
We do not sell your Personal Information as a normal business practice.
We may share Personal Information with trusted third parties where necessary to provide our services, operate our business, or comply with the law. These third parties may include:
- payment processors;
- banks and financial service providers;
- courier and delivery companies;
- IT hosting and infrastructure providers;
- website developers and support providers;
- customer support platforms;
- analytics and marketing service providers;
- fraud prevention and security providers;
- suppliers and catalogue data providers where required for fitment or product support;
- professional advisers, auditors, insurers, and legal representatives;
- regulators, courts, law enforcement, or government authorities where required by law.
Where we use third-party service providers to process Personal Information on our behalf, we will take reasonable steps to ensure they process Personal Information securely and only for authorised purposes.
We may also disclose Personal Information if EPE, or part of its business, is sold, merged, transferred, restructured, or acquired, provided this is done in accordance with applicable law.
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8. Cookies and Similar Technologies
Our website may use cookies, pixels, tags, local storage, scripts, and similar technologies.
Cookies help us:
- keep you logged in;
- remember your cart;
- remember preferences;
- improve website performance;
- understand how visitors use the website;
- measure marketing effectiveness;
- protect against fraud and abuse;
- improve product search and recommendations.
You can change your browser settings to block or delete cookies. However, some website features may not work properly if cookies are disabled.
Where required by law, we will request consent for non-essential cookies.
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9. Embedded Scripts and Analytics
We may use scripts, analytics tools, and other technologies to understand how customers interact with the EPE website. These technologies may collect information such as pages visited, links clicked, session behaviour, device information, and browser details.
This information may be used to improve website performance, diagnose errors, improve customer experience, measure advertising performance, and detect misuse of our systems.
Where such information can identify you, we will treat it as Personal Information.
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10. Mobile Device Information
If you access EPE through a mobile device, we may process technical information about that device, including device type, browser, operating system, mobile network information, IP address, and approximate location information.
If you use features that require your phone number, delivery location, or mobile communication, we may process that information to provide the requested service.
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11. Information You Provide About Another Person
If you provide Personal Information about another person, such as a recipient for delivery, a family member, business contact, or person collecting an order, you confirm that you have the right or permission to provide that information to us.
We will use that information only for the purpose for which it was provided, unless another lawful basis applies.
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12. Children and Minors
The EPE website is intended for general automotive parts customers. If you are under 18, you should use the website with the involvement of a parent or legal guardian, especially when creating an account, placing an order, making payment, or providing Personal Information.
We do not knowingly collect Personal Information from children in a way that is unlawful. If we become aware that Personal Information of a child has been collected without appropriate consent where required, we may delete or restrict that information.
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13. Security of Personal Information
We take reasonable technical and organisational measures to protect Personal Information against loss, unauthorised access, misuse, disclosure, alteration, or destruction.
These measures may include access controls, authentication, encryption where appropriate, secure hosting practices, monitoring, backups, and internal policies.
However, no internet transmission, website, database, or electronic storage system is completely secure. We cannot guarantee absolute security. You are responsible for keeping your account login details confidential and for notifying us if you suspect unauthorised access to your account.
If we become aware of a security compromise involving your Personal Information, we will take reasonable steps to investigate and respond, and where required by law, notify affected persons and/or the Information Regulator.
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14. Storage and Retention of Personal Information
We may store your Personal Information:
- on our own systems;
- on servers operated by hosting providers;
- in cloud services;
- in customer support systems;
- in order management systems;
- in payment, delivery, analytics, or marketing platforms;
- in backup and security systems.
We retain Personal Information only for as long as reasonably necessary for the purposes for which it was collected, unless a longer retention period is required or allowed by law.
Retention periods may depend on:
- order history;
- tax and accounting obligations;
- warranty and return periods;
- legal claims or disputes;
- fraud prevention;
- customer support requirements;
- account status;
- operational and security needs.
When Personal Information is no longer required, we will take reasonable steps to delete, destroy, de-identify, or restrict it.
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15. Transfer of Personal Information Outside South Africa
Some of our service providers may store or process Personal Information outside South Africa.
Where Personal Information is transferred to another country, we will take reasonably practicable steps to ensure that the Personal Information is protected in a manner consistent with applicable South African data protection law.
This may include using service providers in countries with appropriate data protection laws, contractual safeguards, or other lawful transfer mechanisms.
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16. De-identified and Aggregated Information
We may use de-identified, anonymised, or aggregated information for business, analytics, research, product improvement, fitment improvement, website optimisation, and reporting purposes.
Where information has been properly de-identified and can no longer reasonably identify you, it may no longer be Personal Information.
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17. Third-Party Websites and Links
The EPE website may contain links to third-party websites, tools, payment pages, courier tracking pages, supplier websites, social media platforms, or other external services.
We do not control these third-party websites and are not responsible for their privacy practices, security, content, or terms. You should read the privacy policies of third-party websites before submitting Personal Information to them.
You access third-party websites at your own risk.
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18. Your Rights Under POPIA
Subject to applicable law, you may have the right to:
- ask what Personal Information we hold about you;
- request access to your Personal Information;
- request correction or updating of inaccurate Personal Information;
- request deletion of Personal Information where lawful grounds exist;
- object to certain processing;
- withdraw consent where processing is based on consent;
- object to direct marketing;
- complain to the Information Regulator;
- request details of third parties who have received your Personal Information, where applicable.
To exercise your rights, please contact us using the details in the “Contact Us” section below. We may need to verify your identity before processing your request.
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19. Accuracy of Your Information
You are responsible for providing accurate, complete, and up-to-date information.
This is especially important for:
- delivery addresses;
- contact numbers;
- billing details;
- vehicle make, model, year, engine, and variant;
- VIN or registration details where provided;
- order and return information.
Incorrect information may result in delayed delivery, incorrect fitment recommendations, failed orders, or difficulty processing returns and warranties.
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20. POPIA, CPA and Other Applicable Laws
This Privacy Policy is intended to comply with the Protection of Personal Information Act, 4 of 2013, the Consumer Protection Act, 68 of 2008, and other applicable South African laws.
Nothing in this Privacy Policy is intended to limit any rights, remedies, warranties, obligations, or protections that you may have under applicable law, where such limitation is not permitted.
If any provision of this Privacy Policy is found to be unlawful, invalid, or unenforceable, that provision will be treated as separate from the rest of the Privacy Policy, and the remaining provisions will continue to apply as far as legally permitted.
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21. Governing Law
This Privacy Policy is governed by the laws of the Republic of South Africa.
Any dispute relating to this Privacy Policy, your Personal Information, or your use of the EPE website will be dealt with under South African law, unless applicable law requires otherwise.
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22. Contact Us
If you have questions about this Privacy Policy, your Personal Information, or how EPE processes Personal Information, please contact us:
EPE
Email: [email protected]
Telephone: 0756262714
Address: 226 Jack Hindon Street, Pretoria North, 0182
Information Officer: [insert Information Officer name]
Information Officer Email: [insert Information Officer email]
You may also lodge a complaint with the Information Regulator of South Africa if you believe your Personal Information has been processed unlawfully.
Information Regulator POPIA complaints email: [[email protected]](mailto:[email protected])
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23. Acceptance
By continuing to use the EPE website, creating an account, placing an order, using the Automax AI assistant, saving vehicle details, or submitting Personal Information to us, you confirm that you have read and understood this Privacy Policy and agree to the processing of your Personal Information as described in this Privacy Policy.